THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While the perception is that purchases increase with price cuts , the reality can be far more nuanced . Regularly, retailers find that slashing rates doesn't always result in better earnings. In fact , excessive or constant markdowns can erode brand prestige , lure only price-sensitive customers

read more